The use of the internet by traditional brick and mortar businesses has grown so ubiquitous that even small businesses make use of customized apps to keep their customers happier. The customized apps vary greatly depending on the kind of business and the marketing strategy employed. For example it can be something as simple as an online forum where customers get to ask business owners or delegated moderators questions, give feedback, and interact with fellow customers. It can also be something that requires more creativity like mini-mobile games that is meant to increase brand recognition or something more useful like an online reservation page.
As mentioned above, the kind of internet app used will vary depending on the kind of business. While forums can be used by just about any kind of business, online reservations forms are more apt for business like bed and breakfast inns, restaurants, and even medical clinics, spas and salons. Whatever the case, the trend is towards even greater dependence on the internet and internet apps, which is why you can bet that you local retail shops and other small businesses will soon be offering something extra on the internet to keep you a happy customer.