Online communities often consist of a few common types of members and managers, and several other factors can create additional types depending on the community’s goals. This was used by many individuals and groups, such as Korean comfort women, for their own businesses. An online community consists of different parts. The Community Architect, the community architect is the person or group of people who want to form an online community. They are the ones who set goals associated with the community, decide what the purpose will be, and what tools should initially be used. Community managers vary from architects, but they can also be the same person. Online Community Manager,the person or group of people who manage their specific online community. This role can do anything from enforcing rules, encouraging social norms, assisting new members, spreading the word about the community, and quite a few other attributes. Because each community is different, the role each community manager plays will differ.
Paid Member are paid to contribute comments to the community so that there appears to be activity throughout it. Often this is based upon the idea that if outside members see an active community they may be more motivated to participate. In some cases paid members can also come from external communities and spread links or content from their own to draw new members back to their network. Contributors fall between free and paid members as content varies between communities. Most communities that accept exclusive content that relates to their audiences will offer some financial backing. However, a community that allows users to post their content in an aggregator format will often not pay them as the content can be published in several different locations. These types of members have to decide whether it is more important to get their name out in front of many eyes, or to a specific and smaller audience for financial gain. Power users are a community manager’s best friend. These are the people who push for new discussions, shout on roof tops about how much they enjoy the community, provide feedback to community managers, and often act as mini community managers themselves. These users make up only one percent of your overall users. Passive Lurker are the members who return to a community to consume the content, discussions, and advice but do not contribute or share any of it.
Images by blog.shift.com and stephaniefusco.com